Today Only, Amazon Is Discounting Prime to $72 and Streaming Transparent for Free

A clear (and crucially timed) push for subscriber growth

Apparently on a charm offensive after winning two Golden Globes for its witty dramedy Transparent, Amazon is streaming the show for free today and offering a discount for new converts to its Prime service.

Prime, a subscription bundle that includes video streaming, a music service, free delivery and other assorted benefits, is $72 for a year's subscription today. That's down from the usual rate of $99, for a savings of $27.

(Already a subscriber? Kinja Deals recommends gifting yourself a subscription today and canceling auto-renew on your current Prime subscription.

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