Study: Local Media Site Ads Set the Pace
NEW YORK A new report from the Online Publishers Association concluded that consumers are more likely to take action after viewing ads on local media sites, such as local newspaper, TV station and magazine sites compared to other local online venues.
Newspapers ranked first with 46 percent of consumers taking action after viewing local ads, followed by local TV sites (44 percent), local magazine sites (42 percent), user review sites (39 percent) and portals (37 percent).
Newspaper,
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