Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds

Microsoft purchases the first run of cross-device takeover promos

In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on the desktop experience—now appear on its mobile sites as well.

Microsoft is the first brand to utilize the dynamic offering, dubbed Universal Ad Takeover, running promos for its Surface Pro Tablet. In addition to ads surrounding editorial, Sporting News is pitching mobile-friendly video including geo-targeted game highlights from Major League Baseball and the National Football League.

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