Sponsored Filters? How Facebook Could Monetize Instagram

Marketers hope $1B acquisition means better Facebook mobile ad products

At least Facebook knows that it had better tread carefully with Instagram fans. In announcing its $1 billion acquisition today, CEO Mark Zuckerberg made a point of saying that Facebook was committed to developing Instagram independently.

"We believe these are different experiences that complement each other," Zuckerberg wrote on his Timeline. "But in order to do this well, we need to be mindful about keeping and building on Instagram's strengths and features rather than just trying to integrate everything into Facebook."

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