Spike TV Punches Up New Site With UFC | Adweek Spike TV Punches Up New Site With UFC | Adweek
Advertisement

Spike TV Punches Up New Site With UFC

Advertisement

Spike TV is launching a new video heavy content site centered on the mixed martial arts organization Ultimate Fighting Championship.

The new site, Ultimatefighter.com, houses every fight featured on the Spike series The Ultimate Fighter, which premiered in January of 2005 and is now in its 11th season. According to Spike officials, this launch marks the first time that UFC bouts have been available in their entirety for free on the Internet.

The idea behind the Web collaboration is to engage MMA junkies by allowing them to track in full the fighting exploits of some of the sports current and past stars, such as Rashad Evans, Forrest Griffin and Kimbo Slice. Besides 231 full length fights, fans can stream over 1,000 highlight clips on the site as well as related video content. “For millions of fans, UltimateFighter.com unlocks what they have long been searching for on the Web--the fights that launched the careers of their favorite fighters,” said Erik Flannigan, evp, digital media, MTVN Entertainment Group.

Plus, Ultimatefighter.com will showcase original content tied to the current season of The Ultimate Fighter, including fights that did not make it to the air and editorial content tied to the show. Spike is also producing an original Web series exclusively for the site called The Aftermath, during which UFC veterans will provide ongoing analysis of this season’s Ultimate Fighter episodes.

Ultimatefighter.com is ad supported, and Spike has signed on Burger King, the Marines and TapouT as charter sponsors. The Marines is also the exclusive sponsor of The Aftermath.