To Solve Cross-Channel Attribution, Adometry Raises $8 Million
Investors include Shasta Ventures, Stanford University
As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do that, they need cross-channel attribution technologies, which are sorely lacking (as anyone checking out an industry conference will be surely attest). Cross-channel ad attribution firm Adometry has raised an $8 million funding round in hopes of pushing the business forward.
According to Adometry CEO Paul Pellman, the company's technology can track offline conversions and tie those to online ad activities—helping brands figure out the impact and value of multiple media channels.
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