Showtime Strikes Social Pact With GetGlue

GetGlue is looking to entice more Web users to “check in” to various entertainment events by offering something more than social currency.

The fast-growing social media startup has just inked a new promotional deal with Showtime that will encourage viewers to broadcast their love for the network’s original series by dangling free DVDs. Starting this Sunday (Jan. 9), GetGlue users will be encouraged to check in to Weeds, Californication (pictured at left) and new series Shameless.

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