SapientNitro Buys Second Story; Digital In-Store Heating Up

Recent moves indicate interactive retail could be 2013 battleground

If recent events prove to be bellwethers, digital in-store work is shaping up as a key battleground among interactive agencies going into 2013.

SapientNitro increased its bet on digital in-store today, acquiring Portland, Ore.-based Second Story for an undisclosed sum. The boutique focuses on interactive shopping features and counts Coca-Cola, Nike, National Geographic and the Museum of Modern Art as clients.

“Digital is now a critical part of our daily physical lives,” SapientNitro’s Don Chesnut, chief experience officer, said via email.

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