Samsung’s Secret to Viral Videos: Load Up on Celebrity Endorsements

Musicians drive clicks

Samsung grabbed three of this week’s top YouTube videos on the Adweek/VidIQ top 10 video chart, two of which center around celebrities and athletes to prove that the company does more than sell phones and tablets.

Samsung’s YouTube video for its music-streaming Milk service is this week’s No. 1 clip and includes cameos by Iggy Azalea, Little Dragon, Childish Gambino, John Legend, Lady Antebellum, Cold War Kids and Chromeo. The video has 22.8 million views, 458 tweets and more than 9,500 Facebook Likes.

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