Right On Marissa!

Yahoo CEO Mayer sticking with exchange biz, for now

All you Yahoo prognosticators can settle down (for now). Right Media isn’t going anywhere.

While Yahoo’s interim CEO Ross Levinsohn had been kicking around the idea of replacing or selling Yahoo’s ad exchange, Sunnyvale’s new boss Marissa Mayer has no such inclinations. According to Yahoo svp of advertising and data platforms Scott Burke, he and Right Media head Brian Silver have had “a lot of interactions” with Mayer since she took the helm in July and that the former Google exec is making “a significant commitment to [Yahoo] being a principal in display advertising.”

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