Razorfish's Atlanta Lab Focuses on In-Store Digital

Will soon open similar labs in San Francisco and New York

If you talk to big digital agencies like Razorfish and SapientNitro these days, it sounds like the new money to be made in digital is based inside retail stores.

Razorfish is certainly putting its money where its mouth is. On Tuesday the agency is opening a 750-square-foot space in Atlanta, where current and potential retail clients will be able to see tech bells-and-whistles designed to create cool marketing features. For instance, they might personally test out image-recognition software that identifies characteristics like gender and age before digitally displaying targeted offers in realtime.

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