Quartz Exceeds First-Month Expectations

Business site hits 840,343 unique visitors in October

Atlantic Media Company launched the business news site Quartz in late September, aimed at the world’s financial elite with a mobile-first approach. The content designed in an app-like setting ideally performs well enough on smartphone and tablet platforms that actual apps would be unnecessary. And instead of verticals, the site’s 20 writers focus on “obsessions”—topics like “China Slowdown” and “Fiscal Cliffs” that could change depending on the news cycle.

Despite a few early hiccups—such as the fact that Quartz didn’t load properly in Internet Explorer or on Android devices—just-released data from Atlantic Media shows it exceeded expectations.

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