As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

SocialFlow data shows surprising growth

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up.

According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by publishers on Facebook is gaining quite a bit of traction. The company—which posts more than half a millions stories a month to Facebook and other social media channels on behalf of publishers—analyzed 30 days of video content to determine the total reach, likes and shares.

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