Powered Rolls Up Social Media Shops

Community tech platform Powered is making a play to become an option for clients that want dedicated social media agencies.
 
The Austin, Texas-based company has acquired three social media services companies: Crayon, Drillteam Marketing and StepChange. Together, Powered hopes the entities can make a play for leading social-media strategies for brands, then executing those concepts through Twitter, Facebook, blogger outreach and branded communities.

“We were selling online communities that were big-ticket items,” said Aaron Strout (pictured above), CMO of Powered.

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