Piqora Debuts Analytics for Instagram and Tumblr

AMC, Crate & Barrel among earlier testers

Piqora, formerly known as Pinfluencer, is expanding its social media analytics service beyond Pinterest to include Instagram and Tumblr. AMC and Crate & Barrel are brands that have been beta-testing the engagement stats platform while 360i will employ Piqora's new tools for the digital shop's aims. 

The algorithm-based system lets marketers see the following information from Instagram and Tumblr's images-heavy platforms:

  • post-by-post engagement
  • how often their brands are mentioned
  • hashtag data
  • influential users mentioning the brand
  • real-time audience reach
  • competitors' engagement rates
  • aggregated audience interests

For Instagram's recently launched video feature, marketers can get stats for top videos from their profile, top videos that are tagged with a brand's hashtags and a list of video contributors and their influencer rank.

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