Philly.com president Eric Grilly, who has run the Web site for the Philadelphia Daily News and Philadelphia Inquirer for two years, is leaving to become executive vice president and chief digital officer for Comcast Sports Group.
Philadelphia Media Holdings, which owns the Web site and both newspapers, did not respond immediately to requests for comment. But Grilly confirmed the move in a phone interview with Editor and Publisher, noting he is leaving to join a larger company, not out of any dissatisfaction with Philly.com.
"They've got their footprint in 10 markets, and if you look where Comcast is going, they have an aggressive expansion plan," Grilly said. "I am going to a Fortune 50 company that offered me an incredible opportunity."
Grilly said he had increased the size of Philly.com 300 percent since he began, but admitted its ability to expand was more limited than Comcast's. "I don't think it is a secret that as an industry, our capital is a little constrained," he said. "The idea of having that type of capital is attractive to me."
Grilly said Dan Sarko, vp of advertising for Philly.com, would take over as interim general manager.
A Comcast release stated Grilly "will be responsible for the digital operations of Comcast Sports Group’s twelve regional sports, news and entertainment networks, including strategy, content, technology and business growth and development."
Grilly, 38, said he was thankful to PMH president Brian Tierney for "giving me the opportunity to come and build a company." He added that, despite its bankruptcy problems, PMH "is on a great track."