If Twitter doesn't create a custom emoji for a major event, did the event really happen?
As it has done with seemingly ever major event recently, Twitter has created a custom emoji for the awards. Fans will unlock an image of the famed golden statue when using the hashtag #Oscars starting today.
The integration extends to Periscope as well. That same hashtag, and also #onetake, will transform one of every five hearts into a bag of popcorn. During Sunday's ceremony, members of the entire Periscope community are being asked to reenact scenes from the Best Picture nominees (hopefully no actual bears will be involved).
The Academy's official account @TheAcademy will give fans a behind-the-scenes look at the Oscars green room, using a Twitter Mirror with GIF functionality.
Additionally, Twitter measured the conversation around contenders for Best Actor/Actress, Best Supporting Actor/Actress, and Best Director to see who would win if votes were measured by tweets. You can play with these two interactive graphics to see the results:
Twitter also analyzed which of those contenders was most likely to engage with their followers by measuring how often nominees replied to, liked or retweeted fan messages in the 30 days following the nomination announcement. Those winners are: