PageGrabber Take-Over Ad Unit Bows
Top Web publishers — backed in part by the Online Publishers Association — have spent the last year or so testing bigger, more in-your-face ad units.
That effort has one goal: attracting traditional brand dollars. Now, ad networks are getting into the act. The latest example: Undertone Networks has introduced a unit that it calls the PageGrabber.
The new placement is similar to the home-page takeovers employed by many sites, but with a twist. When users log onto a site featuring the PageGrabber, that site’s content temporarily “crumples” and is yanked off the screen, revealing a large ad placement coupled with video.
Eventually, the Web site’s content returns to the screen in its original form.
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