The Online Publishers Association, a relatively new organization representing some of the biggest publishing brands on the Internet, named Jason Kint CEO.
Kint, a former svp of CBS Interactive and general manager of the group's sports division, replaces Pam Horan, who had served as president since 2006. He'll start May 27.
Founded 13 years ago, the OPA has about 65 members including Conde Nast, The New York Times, ESPN, and USA Today.
"The OPA exists as the one trade association to serve the unique and diverse needs of high-quality digital publishers who manage trusted, direct relationships with consumers and marketers." said Kint, who will be based in Washington, D.C. “I’m honored to be stepping into this new role, especially as the OPA continues to guide the industry on issues ranging from net neutrality to revenue innovation to privacy.”
Kint has been an outspoken skeptic of the value of online behavioral advertising, arguing that it contributes very little advertising revenue. Online brands, he believes, would do better to support Do Not Track to gain trust from consumers and continue to sell the value of their brands to advertisers.
He also recently spoke out against page-views and click-throughs as flawed metrics for evaluating campaigns, advocating time as the best measure.