Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers announced today. The sum figure represents a 6 percent lift compared to Q2 2012 when online sales hit $8.7 billion, according to the IAB's research, which was conducted by PricewaterhouseCoopers.
"This uptick goes beyond a significant year-over-year increase at 18 percent, and also shows a climb from last quarter as well," said David Silverman, a partner at PwC. "Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4."
And so digital continues to be a growth area in an otherwise stagnant economy, while the mobile space is particularly gaining steam. Earlier this week, eMarketer predicted that by 2012's end mobile ad sales will have skyrocketed from $1.45 billion to $4.06 billion year over year, a 180 percent increase.