Online Advertising Remains Red Hot
IAB report says spending jumped 18 percent to $9.3 Billion in Q3
Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers announced today. The sum figure represents a 6 percent lift compared to Q2 2012 when online sales hit $8.7 billion, according to the IAB's research, which was conducted by PricewaterhouseCoopers.
"This uptick goes beyond a significant year-over-year increase at 18 percent, and also shows a climb from last quarter as well," said David Silverman, a partner at PwC.
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