Oculus Rift Takes Center Stage at Comic-Con

Fantasy-based virtual reality

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the heart-stopping action for yourself. Thanks to virtual reality technology Oculus Rift, some San Diego Comic-Con attendees were able to do just that.

Oculus Rift made headlines when Facebook bought the parent company Oculus VR for $2 billion in March, to the dismay of several fans and developers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in