Nielsen Partners With Credit-Check Giant Experian's Marketing Side

Online campaign ratings will parse demos even finer

Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to Nielsen for use in the latter's online campaign ratings (OCR), adding more measurements to Nielsen's data, which already includes info from Facebook. The partnership is with Experian's marketing side, Experian Marketing Services (their info is anonymized and uses a different data set from the credit report arm).

"Currently, Nielsen Online Campaign Ratings reports on the basis of age, gender and designated market area," the company said in a statement .

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