NBC to Use Fan Tweets in Emmy Telecast | Adweek NBC to Use Fan Tweets in Emmy Telecast | Adweek
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NBC to Use Fan Tweets in Emmy Telecast

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NBC is planning to engage viewers during this Sunday’s (Aug. 29) broadcast of the The 62nd Primetime Emmy Awards as never before—by actually allowing fans to insert themselves into the show via Twitter.

Prior to and during the Emmy broadcast, viewers will be encouraged to tweet possible on-camera introductions of celebrity presenters—rather than the usual “this beautiful actress is the star of CBS’ The Good Wife.” Then, as the show unfolds host Jimmy Fallon will select several user-submitted tweets to be used on-air.

"You can tweet something from your living room and five minutes later it’ll be on TV," said Fallon, who has embraced these sort of user-participation-via-social-media tactics on his own late night show.

Users have two means of submitting potential presenter-commentary: either via Twitter using the hash tag "#imontheemmys or at NBC.com/imontheemmys.

NBC.com will also collect and list fan-submitted suggestions as the show approaches. Plus, the site will showcase various Twitter commentary from this year’s Emmy nominees—including tweet-reactions from the night’s winners.