NBC Unveils Comprehensive Digital Olympics Plan | Adweek
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NBC Unveils Comprehensive Digital Olympics Plan

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NEW YORK Olympics fans will have a bevy of opportunities to get content from NBC Universal next month -- 2,200 hours of live online coverage, live events on their mobile phone and even a way to download coverage to computers with Microsoft Vista.

The network announced plans that will encompass many of the digital platforms in use today. It also will include fantasy and casual gaming, VOD and interactive TV. Major partners include Microsoft, Amazon Unbox, Schematic and many others.

NBC's digital Olympics coverage has evolved quickly, beginning with one hockey game streamed on the Web in the 2006 Winter Olympics in Turin, Italy. Now there's not one Summer Olympics sport that won't get the full treatment, not only blanket video coverage but also audio play-by-play and commentary and live blogging by NBC Sports experts. That's quite a change for fans of fencing or kayaking, for example, where the sports got comparatively short shrift compared to other disciplines.

NBCOlympics.com's player was built by Schematic on the foundation of Microsoft's Silverlight 2 platform, an alternative to Adobe Flash. The Schematic player will be used for viewers who want to choose from coverage of four live events totaling 2,200 hours or the 3,600 hours of on-demand coverage, including what was on TV sometime after it was aired. Schematic has vast experience with video players, designing ABC.com's as well as CNN Pipeline, among others.

"What we're trying to accomplish with the NBC Olympics site is to allow people to watch as much of the Olympics as they care to," Schematic CEO/founder Trevor Kaufman said. "Every minute of every event is available through the player."

One of the many features in the Schematic player is a continuous closed caption stream of live commentary, which viewers can read and navigate even if they have the sound down.

There's a few minutes of time required for the user to get up to speed with the player, but Kaufman said it's well worth learning. Matthew Rechs, Schematic's chief technology officer, said that one of the player's features would easily allow users to see the top video streams and on-demand coverage.

"It'll be fun to see what people enjoy watching," Rechs said. "This is a way of browsing through the stuff that was on television without having to try to dig it out elsewhere."

For the first time, mobile is a big part with NBC Olympics Mobile. That includes a mobile Web site, text and e-mail alerts plus mobile video and NBCOlympics 2Go, a mobile channel with event coverage that runs on NBC, USA, MSNBC and CNBC.

The video downloads, called NBC Olympics on the Go, will be available for people who are running Microsoft Vista Media Center through TVTonic.com, a broadband media service from New York-based Wavexpress.

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