NBA Stamps Its Twitter Handle on the League Ball

Will the @NBA branding increase followers?

The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league ball.

So, every time LeBron James shoots a free throw, millions of second-screening TV watchers will see @NBA. And of course, the camera crews for ESPN and Turner will zoom in on a game ball's tacky leather surface when coming back from TV timeouts. NBA commissioner Adam Silver will see to it. 

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