The fast growing teens community Web site Meez, which allows users to create avatars, play games, and meet with friends, has integrated its fledgling virtual world Meez Nation with MySpace’s platform in an effort to attract more users.
Starting next week, Meez Nation—where users can interact in public virtual spaces or private rooms---will be full integrated within MySpace, meaning that MySpace visitors will be able to easily join and visit the digital world. As part of the integration, the News Corp.-owned social networking site will also feature Meez Nation on its home page—and users will be alerted when their friends begin using Meez.
Meez.com was originally started as destination where Web site where users, mostly teens, could create avatars which could then be imported to other sites and social networks. But more recently, the site introduced a new rewards system, via which users can earn or purchase a virtual currency called Coinz. Pre-paid Meez Coinz Cards are now sold at retailers such as Target and Best Buy.
Last June the site launched the ad supported Meez Nation—a competitor to other teen-aimed virtual/social networks like Habbo and Gaia Online. According to Meez CEO John Cahill, the world now reaches three million unique users, who average around three hours per month on the site. Recent advertisers include Rocawear and Wal-Mart.
However, not every visitor to Meez.com visits Meez Nation. So he’s turning to MySpace’s monster audience for a traffic boost. “The problem isn’t that we can’t monetize audience,” said, CEO of Meez. “The problem is that we don’t have enough users.”