MySpace Hoping 'Jerk' Jives
MySpace is looking to turn a budding underground dance movement into the next big reality series.
The News Corp.-owned site has partnered with IAC’s Electus to launch Jerk All-Stars, a 14-episode, documentary-style series starting on Nov. 30 that will follow 10 competing dance/rap groups from the world of Jerkin.
For the uninitiated, Jerkin, or Jerk, is a fast-growing youth lifestyle that blends herky-jerky dance moves, hip hop and flashy colorful fashion. The movement has bubbled up in cities like Los Angeles and has fueled the growth of several music artists, such as New Boyz—whose single You’re A Jerk has garnered a whopping 43 million-plus views on YouTube—along with groups like the UCLA Jerk Kings, who have appeared on The George Lopez Show.
The movement has also spread rapidly via MySpace, where New Boyz claims close to 400,000 friends and have delivered more than 5 million video views.
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