MySpace Develops Ian Ziering Project | Adweek
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MySpace Develops Ian Ziering Project

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MySpaceTV is developing a short-form original series starring "Beverly Hills 90210" alumnus Ian Ziering.

The series is based on "Man vs. Monday," a comedic short film Ziering directed, produced and starred in that made the festival circuit in 2006. Ziering, who participated in a recent season of "Dancing With the Stars," will co-produce with NuMedia Studios through his own iMan Prods.

"In the entertainment industry there remains one constant: change," Ziering said. "I believe the digital world presents tremendous opportunities for the producers who understand it, and I am launching a digital production company, iMan Productions, to take advantage of this opportunity."

Ziering plays a mid-level cubicle worker who commits some indiscretions over the weekend and faces karma in the form of a rough Monday morning where everything seems to go wrong.

MySpaceTV has been stocking its site with original programming in recent months including series "Quarterlife," "Special Delivery" and "Roommates."

MySpace declined comment.

NuMedia is currently in discussions with marketers about brand integration opportunities for "Monday."

NuMedia Studios is run by Michael Kernan and Huntley Ritter.