Mobile Marketers Win Important FCC Text Message Ruling

Decision gives marketers legal basis for sending text message receipts

Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law.

The FCC's declaratory ruling released Thursday confirmed that companies and organizations may legally follow industry best practices and send a final, onetime text to confirm receipt of a consumer's opt-out request of a text messaging program.

SoundBite Communications, a company that manages text message programs for more than 450 companies, filed the petition last March in response to a growing number of class action lawsuits that alleged receipt text messages were in violation of the Telephone Consumer Protection Act.

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