Microsoft's Everson Looks to Reinvent Display
After her first 100 days on the job, Microsoft’s cvp of global ad sales Carolyn Everson has come to this conclusion: banner ads stink. With this in mind, she’s planning to reach out to a partner less familiar to the software/media giant—the creative community—for help.
Indeed, Microsoft is planning to set up a series of meetings with top creative agencies and executives across the industry as part of an Everson-led effort to reinvigorate online creative, and to attract more traditional brands in the process.
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