Microsoft, ABC Team on FlashForward
Microsoft has scored an elaborate multiplatform ad buy from ABC, which is promoting its upcoming sci-fi series FlashForward with a major assist from the software giant’s company’s video game assets.
The digital ad blitz, which sources said is valued at several million dollars, kicks into high gear this week with a wide array of ad placements on Microsoft’s Web, mobile and gaming platforms. The full first act of the FlashForward pilot has been available since Sept.
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