Marketing Software Company Radius Secures $55M in Funding

Will use it to refine data science platform

Marketing software company Radius announced a new round of funding worth $54.7 million. The company, started by former Facebook engineer Darian Shirazi, takes a "big data" approach to marketing, and uses data science to hone targeted messages for the right consumer groups.

"We believe that the current data and analytics that sits between business transactions is inaccurate, underdeveloped and in need of disruption," Shirazi said in a blog post.

The San Francisco company uses public, government and partner sources to track more than 50 billion data points on 20 million businesses.

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