Marketers: A Demo Awaits You

No group loves mobile or social media more than Hispanics—so where are the brands?

You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the population in embracing mobile technology, but they overindex in social media engagement as well. Just last month, for instance, a survey from BIGinsight found that Hispanics, whether on Facebook, Twitter, Pinterest or other major social networks, logged in more frequently than other groups. 

But marketing experts say advertisers aren’t keeping up.

“On the whole, [they’re] not there yet,” said Charlie Echeverry, evp of sales for Univision Interactive Media.

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