Despite Falling Display Ad Sales, Yahoo's Marissa Mayer Maintains a 'Startup' Mentality

Mobile, video, native and social start making money

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in the world. Mayer was injecting a little optimism into the conversation surrounding whether the Internet player will find its way back to growth, and she laid out an intriguing ads plan along the way. 

But first and foremost, Yahoo disclosed a deal to return $40 billion to investors in a tax-free transaction to divest of its stake in Chinese e-commerce giant Alibaba.

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