Luxe Retailers Lag Online

While wealthy consumers are of growing importance to the e-commerce ecosystem, luxury retailers are falling behind in their online offerings, according to an eMarketer report.
 
“Affluent consumers expect luxury retailers’ Web sites to replicate the same shopping experience they offer in their stores,” said Jeffrey Grau, a senior analyst at the firm.
 
But many luxury brands have not risen to the occasion. According to Grau, several have been slow to launch fully transactional Web sites, and are feeling the pressure to take e-commerce more seriously or risk alienating their customer base.
 
Wealthy





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in