A Look at How Women Grocery Shop | Adweek A Look at How Women Grocery Shop | Adweek
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A Look at How Women Grocery Shop

They focus on health, and prefer to squeeze their produce in person

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices, and are swayed by packaging that promotes fresh and low-fat ingredients. More than half said they'd like more information about where ingredients are sourced, and about half support a standardized heath rating system for which food manufacturers would be responsible.

Online shopping may often trump the in-store retail experience, but not when it comes to grocery shopping. Women favor traditional grocery stores and still don't seem to trust online delivery services. 

Infographic: Carlos Monteiro

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