Less Than Half of Snapchat's Users Are in the U.S.

But still no advertising on the app—yet

Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization efforts aren’t coming soon.

"We’re certainly thinking about marketers, but we’re [in the] early days," White said, during an interview at the Mobile Marketing Association’s SM2 Innovation Summit in New York.

White spun the discussion away from monetization during the interview, but did spill some stats on Snapchat’s users.

Interestingly, less than half of the app’s users live in the U.S.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in