Zynga is launching a range of Lady Gaga-branded features in its social games (which include the popular FarmVille and Mafia Wars) that will connect users to music downloads and other Gaga-related rewards.
The company plans to offer Gaga virtual goods in 10 of its games, which users can access from the company’s RewardVille site. GagaVille, a farm within Zynga’s FarmVille game, will include items like unicorns, crystals, and motorcycle-riding sheep; starting on May 17, FarmVille users will have access to exclusive Gaga tracks from her new album.
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