Joost Gets Boost From iPhone App

To date, the much-hyped online video platform Joost has struggled to build a sizable Web audience. But surprisingly, the startup appears to have a red-hot iPhone application.

Executives at Joost claim that over 1 million iPhone and iTouch users have downloaded its free application, which enables users to watch a wide variety of video clips from the company’s current programming lineup, which features everything from episodes of CBS’ How I Met Your Mother to movies and documentaries.

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