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CES 2016

Infographic: What Auto Buyers Want From Connected Cars, Today and Tomorrow

Shoppers are seeking both cool features and safety

Technology is more important than color for 77 percent of car buyers. ILLUSTRATION BY DALE EDWIN MURRAY

Exclusive research from Autotrader shows that future car buyers don't want to sacrifice safety in the name of high tech. But they also desire the cool bells and whistles that come from connected wheels.

"The automotive industry will design new automobiles that allow consumers to maximize their entertainment experiences," said Terry Young, CEO of agency Sparks & Honey. "Cars will become modular and can be altered based on long/short-haul trips or type of entertainment/work experience that is needed in the car." 

Click on the images below to enlarge the infographics and enjoy Autotrader's fascinating findings:

 

ILLUSTRATION BY DALE EDWIN MURRAY


 

ILLUSTRATION BY DALE EDWIN MURRAY

 This story first appeared in the Jan. 4 issue of Adweek magazine. Click here to subscribe
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