Exclusive research from Autotrader shows that future car buyers don't want to sacrifice safety in the name of high tech. But they also desire the cool bells and whistles that come from connected wheels.
"The automotive industry will design new automobiles that allow consumers to maximize their entertainment experiences," said Terry Young, CEO of agency Sparks & Honey. "Cars will become modular and can be altered based on long/short-haul trips or type of entertainment/work experience that is needed in the car."
Click on the images below to enlarge the infographics and enjoy Autotrader's fascinating findings:
This story first appeared in the Jan. 4 issue of Adweek magazine. Click here to subscribe