iHeartMedia and WeWork Will Target Entrepreneurs With Branded Podcasts

Music stations are also in the works

If radio is the "soundtrack for work," then iHeartMedia and co-working network WeWork are hoping to redefine the soundtrack for entrepreneurs.

Today, iHeartMedia and WeWork are launching a partnership to bring live radio, branded podcasts and other content to WeWork's more than 90 locations around the world. Along with Work Radio—a live station that will feature music and talk content streamed to WeWork locations—the companies are building a new studio in WeWork's headquarters in Manhattan. The digital studio will be used for livestream interviews, concerts, events and performances.

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