Is IAC, Owner of Tinder and Match, Ready to Dump Dating Sites?

Investors worry as free, niche services flood marketplace

Despite pressure from investors to sell off the company's dating sites and hookup apps, executives at IAC’s The Match Group remain committed to the market, reports The New York Times.

Investors' concerns about holding onto Match.com, Tinder and similar properties include competitors that offer free access, difficulty generating revenue from smartphone users, and increasing competition from niche services, reports the Times.

The media conglomerate IAC has worked for years to dominate online dating. Company chairman Barry Diller launched the strategy in 1999 with the purchase of Match.com.

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