IAB Escalates Attack on Firefox Privacy Browser

Says new version will hurt small businesses on the Internet

The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks.

Since late last month when Mozilla announced the policy, the interactive ad community has been up in arms, calling it a nuclear strike against the ad industry. 

Striking back at Mozilla in a blog post, IAB president and CEO Randall Rothenberg said the move would undermine small business and consumers’ ability to manage their own privacy controls.

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