Hyundai's Daily Twitter Followers Spike 40% During World Cup

Automaker beats Adidas, Budweiser on chatter

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the past few weeks.

The brand’s #BecauseFutbol campaign made a considerable push on Twitter and Tumblr that was supported by a Times Square digital billboard activation. Hyundai's daily Twitter follower growth rate was 39.5 percent higher during the Cup when compared to what the brand garnered in March and April.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in