How Periscoping Something as Simple as a July 4 Parade Can Take a Dark Turn

When ISIS claims to be watching your feed

David Armano, Edelman's global strategy director, has more than 70,000 followers on Twitter, which he joined back in 2007, less than a year after the platform was born. He's an early adopter and social media savvy, and he is regularly invited to forums to speak on subjects pertaining to marketing technology. 

So rest assured that Armano "gets" that there are trolls on Twitter, Facebook, Instagram and even nascent Periscope. His skin is social-media thick. But what happened to him online during the Fourth of July weekend caught him completely off guard.

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