We learned on Tuesday that Facebook videos are creating 13.2 times the amount of chatter on the social network year over year, while users are sharing and creating three times the number of videos this year compared to 2015. Our exclusive Facebook Hot Topics series for the month of May underscores this trend.
Chewbacca and Kohl's each show up on the data visualization below, as Candace Payne's video about buying a Chewbacca mask from Kohl's was the buzziest clip in Facebook history.
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