Hooters Ups Mobile Game With Stronger Data Focus

Restaurant brand delves into app and digital realms

Hooters is kicking off a mobile loyalty program today in Atlanta that it plans to take national in the coming months.

The initial offer includes a complimentary appetizer for patrons that download the brand's new HootClub app as well as 10 free chicken wings when they scan their receipt into the app, recording their purchases for future one-to-one marketing. The app includes gamification features as well, letting users get a chance to win free food and trips to events such as UFC matches based on how much they spend with the brand.

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