Here's AOL's Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

In a crowded field, digital giant hopes to find and fill a niche

Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters. He's whipping line-drive questions at Chicago Cubs first baseman Anthony Rizzo faster than a pitching machine set to high speed, while a crew tapes the interview.

"You're Italian: Pizza Chicago style or New York style?" Pappas fires. Rizzo tries not to bobble the query. "Two totally different styles—they're both great," he shoots back.

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