3 Revealing GIF-Powered Data Points About the Current State of Marketing

Salesforce surveyed 4,000 industry players

Salesforce sussed out marketers’ biggest concerns and priorities. Getty Images

Salesforce recently surveyed 4,000 marketers to get a read on the branding and advertising world's biggest concerns, priorities and challenges going into the second quarter of 2016. From the 73-page report, which is called State of Marketing, we found the following three data points—brought to life by GIFs—to be especially compelling: 

1. Data drives sales

According to Salesforce, its extensive surveying proves something sophisticated brand-minded players have always held true: that winning marketers nowadays are driven to success by a wealth of data. 


2. Long-game strategy

Roughly 66 percent of marketers said they play the long game. Considering the breadth of Salesforce's study, the players who responded in such a fashion were clearly not only from the ultimate lead-gen niche—automotive—but also from other sectors. (On that note, look for a piece on Monday in Adweek magazine and in which brands from Macy's and Abercrombie & Fitch to Mercedes-Benz talk about the importance of focusing on the journey when it comes to social media and sales.)

3. Email is trending

A study from Epsilon last week showed that millennials were receptive to emails from retailers like never before. This stat from Salesforce shows that marketers already knew that. 


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