Groupon Rewards Turns Your Credit Card Into a Loyalty Card
Return customers will get special perks
Since its launch three years ago, Groupon’s business model has focused on signing up merchants for one-off deals in hopes of attracting new customers. Now, the coupon site is changing gears and is planning to introduce a new program for rewarding return customers.
“We think there are three components merchants need to run their business in the new world of local commerce,” Groupon’s senior vp of product Jeff Holden told TechCrunch. “The first is the daily deal, which Groupon perfected as a customer acquisition product and reached massive scale.
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